Excerpts from the Article - Direct Marekting

Direct marketing is an interactive marketing system using advertising to effect a measurable response.
http://nraomtr.blogspot.com/2011/12/direct-marketing.html


Direct marketing messages can be used to build relationships ex. birthday cards and information booklets.
http://nraomtr.blogspot.com/2011/12/direct-marketing.html.


Direct marketing in US is 48% of total advertising spending, $161 billion (2005)
http://nraomtr.blogspot.com/2011/12/direct-marketing.html

Consumers happy with DM, report that home shopping is convenient, allows them to compare catalogues and order.
http://nraomtr.blogspot.com/2011/12/direct-marketing.html

Direct Marketing Channels

Direct Mail
Catalog Marketing
Telemarketing
Newspaper Advertisements with offers
Radio Ads with offers
TV Ads with offers
Home shopping TV channels
http://nraomtr.blogspot.com/2011/12/direct-marketing.html

In Direct Marketing, a response rate of 2% is normally considered good.
http://nraomtr.blogspot.com/2011/12/direct-marketing.html


The direct mail offer strategy has five elements - the product, the offer, the medium, the distribution method, and the creative strategy.
http://nraomtr.blogspot.com/2011/12/direct-marketing.html

The mail itself has five components: the outside envelope, sales letter, circular, reply form, and reply envelope.
http://nraomtr.blogspot.com/2011/12/direct-marketing.html

Direct marketers can calculate life time value of customers and campaign break-even response rate can be determined.
http://nraomtr.blogspot.com/2011/12/direct-marketing.html